A selection of social media work created at Überground – from concept to execution. Always aligned with the agency's visual identity: bold typography, strict color rules and a distinct tone of voice. Working at the intersection of striking branding, cultural relevance, and uncompromising design standards. I am responsible for shaping and directing visual concepts for social media that not only look good – but feel right. Every asset I created was embedded in a larger narrative: one that reflects the brand’s attitude, speaks the language of the audience, and translates strategy into visual storytelling.
