In 2025, I contributed to the market launch of X2, a new Bitburger brand, by leading the creative development of key trade and communication assets.
Art Direction at Überground GmbH I Layout I Final drawing I Monitoring of 3D data creation
I focused on translating the existing brand identity into impactful, channel-specific applications, including POS displays for retail activation, a sales folder supporting
the field sales team and trade engagement, a professional brand introduction letter presenting the brand to retail partners the first time.
the field sales team and trade engagement, a professional brand introduction letter presenting the brand to retail partners the first time.
Art Direction at Überground GmbH I Layout I Final drawing I Monitoring of 3D data creation
Salesfolder_front
Salesfolder_back
Brand Introduction Letter
