In 2025, I contributed to the market launch of X2, a new brand by Bitburger, by leading the creative development of key trade and communication assets.
Art Direction I Layout I Final drawing I Monitoring of 3D data creation
My focus was on translating the existing brand identity into impactful, channel-specific applications – including: POS displays for retail activation, a sales folder supporting
the field sales team and trade engagement, a professional brand introduction letter presenting the brand to retail partners the first time.
The result: a cohesive and well-crafted brand experience at the point of sale and in B2B communications, aligned with the core identity of X2.
the field sales team and trade engagement, a professional brand introduction letter presenting the brand to retail partners the first time.
The result: a cohesive and well-crafted brand experience at the point of sale and in B2B communications, aligned with the core identity of X2.
Art Direction I Layout I Final drawing I Monitoring of 3D data creation
Salesfolder_front
Salesfolder_back
Brand Introduction Letter
